Bitter

Dejan Stampar

Advertisement for the Drink Ora

Material:
Carton
Description:

Color photo on cardboard.

Size:
Height 46cm, width 33cm.
Age:
From the early 80s of the 20th century (38 years)
Method of Acquisition:
Received it as a gift.
Item Owner, Age and Location:
Dejan Stampar
, 55,
Maribor
Date of Submission:
6. 1. 2020
Story:

The advertising campaign from Talis, featuring the iconic Ora drink, always transports me back to the 1980s. I vividly recall summer days spent at the swimming pool in Murska Sobota, where I first explored a variety of flavors. Of all the drinks I tried, Ora stood out with its distinctive sweet-bitter taste and vibrant yellow color, leaving a lasting impression.

Dejan Stampar

Advertisement for the Drink Ora

Material:
Carton
Description:

Color photo on cardboard.

Size:
Height 46cm, width 33cm.
Age:
From the early 80s of the 20th century (38 years)
Method of Acquisition:
Received it as a gift.
Item Owner, Age and Location:
Dejan Stampar
, 55,
Maribor
Date of Submission:
6. 1. 2020
Story:

The advertising campaign from Talis, featuring the iconic Ora drink, always transports me back to the 1980s. I vividly recall summer days spent at the swimming pool in Murska Sobota, where I first explored a variety of flavors. Of all the drinks I tried, Ora stood out with its distinctive sweet-bitter taste and vibrant yellow color, leaving a lasting impression.

We invite you to summon the muses to the Museum of Flavors by thinking about the flavors in your life—at and away from the table; and remember the moments you associate with a particular taste.

Colors

Tastes in correlation with colors carry a certain logic of bipolarity in the sense that they are polarized into opposites. Thus, sweet correlates with salty, sour with bitter, and umami with kokumi.

 

dr. hc Vojko Pogačar, academic painter

Music

First, we chose the instruments: for the "salty" guitar (Astrid Kukovič), for the "bitter" piano (Sašo Vollmaier), for the "sour" harmonica (Dominik Cvitanič), for the "burning" violin (Andreja Klinc) and for the "sweet" flute (Asia Grauf). Melodies were created spontaneously. "Bitter" improvisations are low and legato, "salty" more decisive, articulate, "sour" high and dissonant, while "sweet" ones are unison, slow and soft.

 

Asja Grauf, professor of flute

ABOUT THE MUSEUM OF TASTE

An important mission of modern museums is to connect the past with the present, implement new approaches for the cultivation of new generations and work in favor of culture and society in general. We invite you to read the personal stories of people who have contributed their objects to the Museum of Taste, and at the same time let this be an invitation to participate in the project yourself.